Key ingredients: aloe vera, jojoba oil, avocado oil, quinoa protein| Sulfate-free: no | Who it’s for: people with dry, dull hair
Frequently Asked Questions
What causes hair to fade?
Extra care is a must for your dye job since there are a number of contributing factors when it comes to your color fading. Watch out for exposure to hard water, the overuse of heat-styling tools (and hot shower temperatures), and even UV rays. “The sun bleaches color out of everything, including your hair,” St. Louis-based colorist Caitlin Ford tells Allure. “If you’re going outside for extended periods of time, protect your scalp and hair with a hat,” she adds. We also like to spritz on a little hair sunscreen to make sure we’ve covered all of our bases.
What are sulfates, and are they bad for color-treated hair?
Sulfates are cleansers that trap oil-based dirt so it can be rinsed away from skin or hair with water. They also happen to be the additives behind the lather and bubbles in shampoos, toothpastes, and soaps. Overall, the jury is still kind of out on whether they’re harmful or not, but this group of ingredients is definitely known for its color-stripping effects.
While sulfates are usually given the side-eye—for example, they’re a no-go, according to our very own Clean Best of Beauty seal—they aren’t necessarily as bad for preserving your hair pigment as they’re made out to be. Cosmetic chemist Randy Schueller previously told Allure that water is as damaging as any cleanser. “When your hair gets wet, it swells, the hair shaft opens, and some color leaches out,” says Schueller, who tested sulfates against other surfactants and didn’t see any notable differences in terms of fading color. (This is why many experts suggest washing your hair less often and spritzing dry shampoo to buy you extra time in between.)
However, the case against sulfates is still pretty valid — especially if you want to err on the side of caution. Not only are they irritating to the skin, but they are also capable of “stripping the [scalp] of its natural oils” a little too well, Aanand Geria, MD, a board-certified dermatologist in Rutherford, NJ previously explained to Allure. In other words: Sulfates are a pretty slippery slope, leading to dryness and flaking.
How is shampoo for colored hair different than “regular” shampoos?
Like many experts, Ferrara is a fan of brands with sulfate-free offerings, as she says they will “extend the shelf life of your hair color and prevent fading.” Los Angeles-based colorist and Redken brand ambassador Matt Rez previously shared that using sulfate-free shampoo will keep hair as hydrated as possible. Adding to the chorus is cosmetic chemist Ron Robinson, who told Allure that sulfates can dry hair out, which can be especially damaging after coloring. They’ll also make your eyes burn if they accidentally slip in, which is a universally unpleasant experience.