Written by Trish B.
Mielle Organics is a well-known brand in the natural hair care space, especially within the Black community, as it focuses on products catering to textured hair types. Founded by Monique Rodriguez in 2014, the company quickly gained popularity for its natural ingredients and effectiveness.
However, in early 2023, the brand found itself at the center of controversy. The issue began when non-Black influencers on TikTok and other social platforms started endorsing Mielle’s Rosemary Mint Scalp & Hair Strengthening Oil. This led to a surge in demand, which worried many of the brand’s long-time Black customers. The concern stemmed from fears that the increased popularity might lead to scarcity or that the brand would reformulate the product to appeal to a broader, less niche audience, potentially altering the effectiveness for Black hair textures.
The controversy intensified when Procter & Gamble acquired Mielle Organics in January 2023. Some customers feared that the acquisition by a large corporation could result in product formula changes or a shift in focus away from the brand’s original audience. Others were concerned that the brand would lose its Black-owned status and its commitment to serving the Black community.
Despite these concerns, Mielle Organics has continued to demonstrate a commitment to its core values and its community. Monique Rodriguez, the founder, has been vocal about her dedication to maintaining the integrity of her brand and its products. In response to the acquisition, she assured customers that the partnership with Procter & Gamble would allow Mielle Organics to grow and reach more consumers without compromising the quality or formulation of the products that have become staples for so many.
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Mielle Organics has established itself as a leader in the natural hair care market through its innovative product lines, including the beloved Rosemary Mint Collection, Babassu Oil Deep Conditioner, and the Pomegranate & Honey line. These products are formulated with high-quality, natural ingredients that cater to the unique needs of textured hair. Their effectiveness has earned the brand a loyal following, with customers praising how these products enhance hair health, promote growth, and cater specifically to the moisture and care needs of curly and coily hair types. This dedication to quality has solidified Mielle Organics as a go-to brand for those seeking natural, effective solutions for their hair care routines.
Under Rodriguez’s leadership, Mielle Organics has been more than just a beauty brand; it has been an advocate for diversity, inclusion, and representation in the beauty industry. The brand has consistently uplifted and empowered Black women, not only through its products but also by providing a platform for discussions around hair care, identity, and self-love.
Additionally, the brand’s philanthropic efforts, such as the “More Than a Strand” campaign, have been instrumental in supporting Black women entrepreneurs and fostering a sense of community. This campaign helps women gain confidence, develop business acumen, and gives a supportive community, aiming to create a lasting legacy of empowerment. Mielle Organics has paved the way for more Black-owned brands to thrive in an industry both personally and professionally.
Rather than viewing the acquisition as a departure from its roots, Mielle Organics is using this opportunity to amplify its mission on a global scale. The brand aims to remain a leader in natural hair care while continuing to be a strong voice for diversity and representation in the beauty industry. This commitment ensures that Mielle Organics will continue to cater to the needs of its core audience while also breaking down barriers for other Black entrepreneurs in the industry.
Through its growth and expansion, Mielle Organics stands as a testament to the impact that a Black-owned brand can have, both in the beauty industry and in the broader context of entrepreneurship and community empowerment. The brand’s journey shows that success does not have to come at the cost of one’s values or mission, and it serves as an inspiration for others looking to make a difference.
