Finding success as a massage professional comes in many shapes and sizes. There is the rewarding feeling of helping clients live healthier lives, the satisfaction of developing vibrant professional relationships, and the excitement that comes with growing a thriving business.
Expanding your services and reaching new potential clients are great ways to grow your massage business, and you should definitely consider pursuing those opportunities if your goal is to build a larger client base.
Additionally, offering retail products gives you a chance to generate extra income without taking on more clients, making it a fantastic option for massage therapists looking to thrive financially.
Key Takeaways:
Massage therapists can grow their business and generate extra income by offering retail products to their clients. Retail product sales are an excellent way to expand your massage business without taking on more clients or overburdening your schedule, making this an attractive way to increase your revenue.
Massage Therapy Retail Product Sales
As a massage therapist, you are in a unique position to help your clients when they are at your practice and when they leave. Your hands-on work can make a world of difference, and the retail products that you recommend clients use on their own time can continue that good work long after their session.
There is even the opportunity to sell your massage products online, giving your business a boost and generating additional income beyond the walls of where you work.
The Best Massage Products to Sell Retail
When developing the retail product side of your massage business, it is important to be selective when choosing which products to offer to your clients. While there are practically endless possibilities, you want to limit your retail shop to certain products with high demand that are likely to sell and generate income.
Eliminating certain products from contention is relatively easy–it’s unlikely that your clients will want to buy a full-size massage table, for example. So, focusing on more consumer-friendly retail products makes the most sense.
Eye Pillows
Often used in yoga, eye pillows are designed to help you relax. The gentle pressure provided by eye pillows helps stimulate the vagus nerve, signaling to the body that it is time to relax and recover. It’s a reprieve for your eyes that benefits the entire body, and it can be used during yoga, for general relaxation, and for sleep.
Eye pillows come in a variety of shapes, colors, sizes, and weights. Some are even infused with beneficial materials like lavender to further increase relaxation and recovery.
Massage Oils
While your clients may not be able to replicate the massage you can give them, they can use massage oils on their own to enhance their at-home care. These oils contribute a lot to a massage, including reducing friction, nourishing the skin, and incorporating aromatic qualities.
When they purchase massage oils from your retail shop, you can guide them to the perfect oil for them and their goals and preferences.
Aromatherapy
Using essential oils to enhance a massage and benefit health is a common practice for many modern massage therapists. By giving your clients the opportunity to enjoy the advantages of aromatherapy at home, you extend those positives while also generating extra income for your business.
From improving moods to inducing sleep, aromatherapy is claimed to have many health benefits, so be sure to offer your customers a bit of education and guidance as they peruse your retail massage products.
In addition to the essential oils themselves, offering products that help customers take full advantage of the benefits mentioned is a good way to expand your retail sales.
Consider selling diffusers to facilitate aromatherapy, shower mist that can disperse essential oils via steam, and even bath salts for infusing your baths and skin scrubs with the goodness of essential oils.
Neck Pillows and Wraps
Alleviating stress and tension is one of the most powerful things a massage therapist can do for their clients. Neck pillows and wraps allow them to take part of that relief home with them in the form of neck support, aromatherapy, and radiant warmth or cooling.
These massage accessories are perfect for everyday relaxation or at-home spa days. Whether heating them in the microwave, cooling them in the freezer, or simply enjoying the special blend of aromatic herbs, neck pillows and wraps are wonderful for any wellness routine.
Build Your Retail Sales with Drop Shipping
If you are a licensed massage therapist who wants to grow the retail side of your business, consider contacting brands that you like to see if they offer drop shipping options.
Why is drop shipping a good option? Because it allows you to offer fantastic retail products to your clients without having to keep a large number of items in stock. It’s a great way to start growing your retail business and gain traction.
If you start to generate a lot of retail sales, you may build up to securing wholesale pricing with your provider. At that point, you may want to consider keeping certain items in stock for customer convenience.
How Affiliate Programs Can Boost Retail Sales
Starting a retail massage business and marketing it effectively can produce fantastic results, especially if your primary goal is to generate extra income. If you want to get involved, build relationships, and increase sales even further, an affiliate program can help.
A typical affiliate program looks something like this–
- Participants (that’s you) receive a discount code to share with their clients and connections
- Those participants receive a commission percentage on the sales they make
That’s it! Affiliate programs are simple but mutually beneficial, encouraging participation and inspiring retail sales growth. For massage therapists striving to expand the retail side of their business, an affiliate program can be a very effective tool.
Generating extra income with retail products is a great way to grow your massage business, diversify your income, and help your clients thrive beyond the walls of your practice. The products you choose to offer are up to you, and doing a bit of market research to determine the supply and demand of specific retail massage products in your area and in your client base can help you refine your approach. With proper marketing, a streamlined customer experience, client participation via affiliate programs, and some persistence, the retail side of your massage business is sure to succeed.