**The main Best of Beauty categories are Skin, Body, Hair, Makeup (Eyes, Lips, and Base), Nails, Tools, and Scent.
In submitting an entry for any of the categories included in the Best of Beauty and/or One to Watch Awards, you accept and agree to these terms & conditions, which may be updated from time to time without prior written notice at our sole discretion.
Samples for testing:
After we review all submissions, we will reach out to request samples for testing. As a rule, we ask for samples of new product submissions that we have not yet had the opportunity to test widely amongst the team.
Testing timeline:
The 2025 Best of Beauty submission form opens on October 21, 2024. We will call in products for testing on a rolling basis, starting November 1, 2024. If you want to submit a 2025 launch for which you don’t yet have a final launch date or MSRP, please put “TBD” on the submission form when prompted. We will reach out for more information in early 2025.
Best of Beauty Clean
Best of Beauty also includes a Clean seal to celebrate the best beauty products that meet the Allure Clean standard. These submissions can be made HERE, but require a $295 per product entry fee to support the due diligence involved in ensuring that each product meets our standard. The fee can be submitted via the link to Allure Best of Beauty 2025 Clean product submission payment. If you have more than one Clean submission, please make sure to add the quantity and fee for each product. Email your receipt of payment to allurebestofbeauty@condenast.com.
In submitting an entry for the Best of Beauty Clean category, you accept and agree to these terms & conditions, which may be updated from time to time without prior written notice and at our sole discretion.
Best of Beauty Breakthrough
The most revolutionary beauty products have a chance of winning an award for Best of Beauty Breakthrough. Products that earn an Allure Breakthrough Award do more than just perform beautifully, they transform beauty routines with a new ingredient, technology, or design.